Streng Growers and sustainability as a sales argument
Streng Growers, based in Boskoop, is a family business specialising in the sustainable cultivation of climbing plants, fruit plants and seasonal garden plants. Its products are supplied to garden centres, exporters and retailers, with a strong focus on quality and a varied year‑round assortment. The team, led by Tom Brand, who is responsible for cultivation and sales, is continuously committed to innovation and the implementation of more sustainable growing techniques.
Sustainability plays an increasingly important role at Streng Growers. Tom Brand explains that making cultivation more sustainable not only helps reduce the ecological footprint but is also increasingly driven by market demand. For this reason, the company is continuously working to optimise both its operational processes and its cultivation methods. One example is the introduction of herb strips between and around the growing beds. These strips attract natural predators of pests and therefore help reduce the need for chemical crop protection products. According to Brand, sustainable cultivation not only benefits the environment, but also creates opportunities for innovation and further development.
